Natural Selection
39 St Lawrence Ave, Reno, NV 89509
$$
PRICE RANGE
Smaller Store
STORE SIZE
Store Overview
Natural Selection is a beloved small specialty shop in midtown Reno combining a thriving plant nursery with an eclectic natural history curiosity collection. Owners Marcy and Emily curate an impressive selection of living plants—from succulents and air plants to rare carnivorous species—alongside museum-quality taxidermy, preserved specimens, skulls, and natural oddities. The knowledgeable staff provides expert plant care guidance, repotting services, and terrarium-building supplies. Customers consistently praise the friendly atmosphere, reasonable prices ($4-$8 for starter plants), and unique finds unavailable elsewhere. A must-visit destination for plant enthusiasts and natural history collectors.
STORE SIZE
Small Shop
PRICE RANGE
$
STORE FORMAT
Single Owner Shop
TYPICAL VISIT
Extended Browse
What Makes This Store Special
Store Features
Multiple Floors
Multi-Vendor
Auctions
Delivery Service
Shipping Available
Historic Building
Customer Insights
9/10
Satisfaction Drivers
Staff expertise and willingness to help with plant selection and care
82%
Healthy, thriving plants that customers report flourish after purchase
86%
Quirky, one-of-a-kind items and natural history specimens
92%
Welcoming, friendly atmosphere and personal service from owners
95%
What Customers Love
Exceptional staff knowledge and friendliness (mentioned in 40+ reviews)
Unique, curated selection of plants and natural history items not found elsewhere
Affordable pricing compared to competitors like Sierra Water Gardens
Areas for Improvement
Taxidermy displays disturbing to animal rights advocates and vegans (3 negative reviews)
Small space can feel crowded on weekends; parking difficult in midtown location
Past mask policy controversy during COVID period (2 reviews)
Overall Customer Sentiment
Enthusiastic and affectionate; customers use language like 'LOVEEEE', 'gem', 'hidden gem', 'favorite store', expressing genuine delight and repeat-visit loyalty
Contact Information
ADDRESS
39 St Lawrence Ave, Reno, NV 89509
PHONE
Store Hours
Checking hours...
Monday
Closed