Electric Groove Music & More / Antique Up
850 E Maes Ave, Kimberly, WI 54136
$$
PRICE RANGE
Standard Store
STORE SIZE
Store Overview
This expansive antique mall operated as a multi-vendor destination across two large buildings, offering an incredible variety of genuine antiques, vintage records, collectibles, memorabilia, and oddities. Customers consistently praised the vast selection spanning vintage vinyl, soda advertising, military items, jewelry, books, and more, with most items reasonably priced. The half-day browsing experience attracted collectors seeking rare, one-of-a-kind treasures. Though the store closed in June 2023 after 33 years of operation, it was beloved by the community for its friendly staff, organized vendor booths, and the thrill of discovery.
STORE SIZE
Vast Warehouse
PRICE RANGE
$$
STORE FORMAT
Multi-Vendor Mall
TYPICAL VISIT
Half-Day Destination
What Makes This Store Special
Store Features
Multiple Floors
Multi-Vendor
Auctions
Delivery Service
Shipping Available
Historic Building
Customer Insights
9/10
Satisfaction Drivers
Extensive inventory requiring multiple hours to explore fully
82%
Discovery of unexpected rare finds and one-of-a-kind items
86%
Reasonable pricing and value compared to online alternatives
92%
What Customers Love
Vast selection and variety of items across multiple categories
Reasonable and fair pricing for antiques
Friendly, helpful staff and well-organized vendor booths
Areas for Improvement
Slow checkout process with outdated technology requiring manual item entry
Some customers preferred more true antiques versus repurposed/modern items in certain booths
Overall Customer Sentiment
Enthusiastic and nostalgic; customers express genuine affection for the store and sadness about its closure. Many describe it as a 'hidden gem' and 'collector's dream' with treasure-hunting excitement.
Store Hours
Checking hours...
Monday
9:00 AM - 6:00 PM