Beads of Paradise
16 E 17th St, New York, NY 10003
$$
PRICE RANGE
Smaller Store
STORE SIZE
Store Overview
Beads of Paradise is a beloved NYC institution since 1986, offering an eclectic collection of beads, crystals, gemstones, and international handicrafts. Located in Union Square, this intimate shop features an extensive selection of jewelry-making supplies, from plastic to semi-precious beads, alongside stunning ornaments, African and Hindu art, and unique gift items. The knowledgeable staff provides custom jewelry design, professional repair services, and beading classes. Customers praise the magical atmosphere, friendly service, and curated selection of items from around the world.
STORE SIZE
Small Shop
PRICE RANGE
$$$
STORE FORMAT
Single Owner Shop
TYPICAL VISIT
Extended Browse
What Makes This Store Special
Store Features
Multiple Floors
Multi-Vendor
Auctions
Delivery Service
Shipping Available
Historic Building
Customer Insights
9/10
Satisfaction Drivers
Warm, patient, and helpful staff who go above and beyond
82%
Unmatched variety and quality of beads and international goods
86%
Professional jewelry repair and custom design services with quick turnaround
92%
What Customers Love
Exceptional, friendly, and knowledgeable staff
Massive, diverse selection of beads, crystals, and unique items
High-quality custom jewelry design and repair services
Areas for Improvement
Prices are significantly higher than direct manufacturers (3x markup mentioned)
Occasional inconsistent customer service experiences
Custom work takes time
Overall Customer Sentiment
Customers express deep affection and loyalty, describing the store as 'magical,' 'a paradise,' and 'a hidden gem.' Many mention emotional connections to their purchases and staff interactions.
Contact Information
Store Hours
Checking hours...
Monday
11:00 AM - 7:30 PM